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Small Agency Campaign of the Year, Digital, Silver: 'Hackable?'

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Hackable? Credit: Response Marketing

McAfee and New Haven, Connecticut, agency Response Marketing hopped on the podcast trend with a sponsored series, "Hackable?," which actually made digital security interesting. Its creators knew hacking is popular in pop culture (see: "Mr. Robot," "Person of Interest") and wanted to delve into its real-life implications. For instance, its toddler episode looked at the hack-ability of smart baby devices. "Hackable?" topped the iTunes Tech News podcast chart.

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