Small Agency Campaign of the Year, Integrated, Silver: 'Make Your Next Move'
A JohnXHannes Super Bowl spot for Squarespace—one of two the shop did for the big game and Squarespace—that starred actor John Malkovich won the shop a clutch of awards in 2017, including, no less, the Creative Arts Emmy.
In the ads, the acclaimed actor, who also has his own fashion label, attempted to claim his eponymous domain name from its less-famous owner. The campaign resulted in 100,000 new sites launched on Squarespace, the company's heaviest traffic in 12 years and its biggest monthly revenue up to that point, Squarespace says.
The day of the Super Bowl was also the brand's largest single revenue day, the shop adds, a record it broke the following day. Malkovich, for his part, sold out his new collection.