Small Agency of the Year, Midwest, Gold: Schafer Condon Carter
Schafer Condon Carter is so steeped in sports it displays an authentic 2016 World Series ring in its Chicago office, a gift from the Chicago Cubs, a client.
And as a testament to the shop's creativity, it even used sports to market wire connectors to electricians for client Ideal Electrical. While the product lacks the excitement of say, baseball, SCC injected some fun by creating a national championship for electricians, who put their skills to the test.
A campaign for Chicago dining-chain Portillo's, which was expanding outside its home market, used consumer reviews in ads. You can't beat lines like: "If my last meal isn't Portillo's, I'm haunting the world."