Small Agency Conference and Awards

Small Agency of the Year, Midwest, Silver: The Distillery Project

Chicago Shop Prides Itself on Flexibility

By Published on .

The team at Distillery Project.
The team at Distillery Project.

This two-year-old agency grew its revenue to $4.8 million in 2013 and increased its staff size from two to six employees. But the shop is committed to staying lean: "We actively filter out the bloat, bureaucracy, crazy overhead, prima donnas and jerks," the agency says.

Distillery Project prides itself on being flexible, with services ranging from creative advertising to serving as an interim CMO. "Whatever the need is that we have to fill, we pretty much plug and play in terms of bringing communications solutions to client's problems," said Founder John Condon. One of the agency's largest clients is Meijer, a privately held Midwestern supermarket chain.

The shop's first campaign for Meijer seized on the fact that Christmas fairly quickly followed Thanksgiving last year. The "Christmas Is Closer Than You Think" campaign included one ad showing Christmas carolers arriving at one house on Halloween.

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