After 20 years in the traditional agency world, Britt Peterson Fero founded PB& in 2016 with a goal of speeding up how ideas are turned into reality. The shop, for example, utilizes nimble, flexible work models that include "permalancers" hired based on their expertise in specific areas.
Clients get out-of-the-box thinking, too. For Visit Seattle, the agency created a documentary series in partnership with Sundance TV, "Project Five by Five," for which five filmmakers created videos based on one of the five senses. The campaign, the agency says, drove a 26 percent increase in Google searches for Seattle.