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Small Agency of the Year, Silver: Deeplocal

Thirty-Five Employees Create Inventions for Brands Like Nike and Netflix

By Published on .

The Deeplocal team
The Deeplocal team Credit: DeepLocal

Pittsburgh-based Deeplocal first captivated us in 2009, when along with Wieden & Kennedy it created Nike's Chalkbot, a robot that traveled alongside Tour de France cyclists inscribing real-time messages of hope onto the road below. But one-hit wonder it is not.

The self-described "innovation studio" continues to deliver delightful brand inventions, such as Netflix's switch that lets you order takeout, dim your lights and turn on the service in a single flick, as well as socks that close the application if you happen to doze off while binge watching. For Google, the company also upped the game on food trucks with vehicles that allowed you to pay for snacks by searching the brand's photos app.

It helps that Deeplocal's 35-person team hails from eclectic backgrounds in design, creative, robotics, engineering, strategy and marketing. Their inventive ideas have meant business success too: Deeplocal projects its 2016 revenue will be $13 million, up from $9.4 million last year.

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