Small Agency Conference and Awards

Small Agency of the Year, Southeast, Silver: Republica

Hispanic Shop Scores With Work for Sedano's, NBC, Google and Toyota

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Republica partners Luis Casadevall and Jorge Plasencia
Republica partners Luis Casadevall and Jorge Plasencia Credit: Republica

Miami-based Republica, founded a decade ago by Jorge Plasencia and Luis Casamayor, is No. 12 in Ad Age's ranking of U.S. Hispanic agencies, with 11.7% growth in 2015 revenue to $16.2 million, and an estimated $18.6 million for 2016.

Work includes attracting younger shoppers to Hispanic supermarket chain Sedano's by humorously appealing to a sense of lost Latino flavor and culture; store traffic rose 24% among the younger bilingual, bicultural target without losing older customers. The 107-person agency's other clients include NBC Universal, Google and Toyota.

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