Small Agency of the Year, Southwest, Gold: McKee Wallwork
McKee Wallwork has had an unenviable product to sell: funerals. When the Albuquerque, New Mexico-based shop was charged with raising awareness for the city's Sunset Memorial Park, it approached its brief with a multidimensional effort that centered around Memorial Day, and honored those who had been in the service. It included a toy soldier used in various ways during May, such as an oversize, 3-D version that saluted passersby on a billboard, and a real-life one (a uniformed man painted green) at a promotional event at a local zoo.
On Memorial Day, hundreds of visitors poured into the park to watch actors share the stories of real local heroes.