Small Agency of the Year, Southwest, Silver: Preacher
Dating apps, underwear and pasture-raised eggs are among the products for which Preacher has created unexpectedly refreshing campaigns.
To promote Bumble's photo-verification feature, the Austin, Texas-based shop declared an end to catfishing by sending a food truck that served actual catfish to urban areas. For Tommy John, and its Kevin Hart line of designer drawers, Preacher put together a hilarious video to show that if an underwear can keep up with the comedian, it can keep up with you. (It sold out, the shop says.) And for Vital Farms, Preacher claimed the company's ethical eggs were not just cage-free, but "bullshit-free." Vital's egg sales rose 40 percent, Preacher says—and that's no bullshit.