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Small Agency of the Year, West, Silver: Standard Time

Shop Helped CVS Launch Successful Personalized Deal Platform

By Published on .

Following last year's Gold win in the 1-10 employee category, Standard Time shows no signs of slowing down.

The Los Angeles-based agency, with its team of 10, landed an omnichannel campaign for CVS. Dubbed "What's Your Deal," the campaign included a personalized-deal platform, online and print creative, and spots on radio, TV and social media. Garnering 3 million views on YouTube, it spurred over a million sign-ups and became one of the most buzzworthy campaigns for the pharmacy giant.

"Our main mission is brand revitalization. We can't create provocative advertising without first figuring out how the brand thinks, feels and reacts. Only then can we fulfill our role as cultural instigators," said agency Founder Michael Sharp.

Other clients include Too Faced, Old Navy and Ollo Clip.

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