Small Agency Conference and Awards

Small Agency of the Year, Southwest, Silver: 3Headed Monster

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3Headed Monster's campaign for Rascal
3Headed Monster's campaign for Rascal Credit: 3Headed Monster

Why It Won: 3Headed Monster caters to companies looking to combine story, design and technology -- hence, the name. Working on behalf of what it calls the "companies of tomorrow," 3Headed Monster, via its relationships with Dallas-based venture capitalists, works on a variety of specialized startup projects, as well as with blue-chip brands like BMW and Nike.

The Work: The agency's startup mentality helped Rascal, a men's grooming brand, launch a company within 100 days via packaging, copy and a digital strategy. Rascal products included phrases like "Antidote for your self-destructive behavior" and "Gentlemen leave no evidence." For fro-yo client Orange Leaf, 3Headed Monster branded frozen yogurt as an individual act of creation with an orange unicorn acting as its "chief spokes-thingie." Participating in-store sales, the shop said, rose as much as 40%.

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