SpecialGuest had a breakout year that saw its revenue grow from $6.5 million in 2021 to more than $17 million in 2022.
Special Report: Small Agency Conference and Awards
Tech whisperer SpecialGuest nearly tripled revenue
SpecialGuest is Small Agency of the Year, Northeast, Silver
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SpecialGuest's campaign promoting The Weeknd's music pack on Beat Saber.
Credit:
Beat Saber
Some of the agency’s biggest accounts include Meta, Snap, Spotify, TikTok, TSMC and longtime client Google, which it helped launch its first-ever TV commercial 13 years ago, “Parisian Love.”
The agency specializes in incorporating technology in its work and last year it launched SpecialGuestX (SGX), a new entity within the agency that focuses on research and development in AI, data storytelling and robotics.
For example, SGX developed a new way to animate 3D figures, simply by writing what action you would like the figure to do.
To help inform brands, agencies and marketers how to be successful on TikTok, SpecialGuest created a B2B TikTok channel that highlighted creators and marketers who were succeeding on the platform. Guests included Zaria Parvez, global social media manager at Duolingo, and Infotainment TikToker @cultureunfiltered, who reached 800,000 video views by dissecting the steps sponge maker Scrub Daddy took to break through on TikTok.
Overall, the GroupHug channel racked up 32,000 followers in a matter of weeks and received more than 3.5 million views.
Early last year, SpecialGuest began working with Meta's Reality Labs on a year-long campaign to grow the fan base of Beat Saber, an immersive music VR game, and increase its relevance in culture. The campaign included promoting the launch of several music packs within the game such as a dance music video promoting the Lizzo Music Pack, a sci-fi video to promote The Weeknd’s music pack and an animated video to promote its Rock Mixtape music pack.
SpecialGuest's social media strategy doubled the number of followers on Beat Saber’s TikTok.
“They are a truly exceptional creative agency and a trusted partner that we continue to bring into our hardest briefs knowing that they can always help us achieve our goals through the craft and creative thinking they bring to every conversation and campaign,” Shachar Scott, VP of marketing at Meta Reality Labs, said in a statement.
