Succeeding with media by leaning on its creative chops, Noble People scored 12 new accounts and saw revenue rise
When Zola sought to transform from a wedding registry site into a brand catering to end-to-end millennial relationships, it tapped Noble People, a media agency with a creative edge. The agency enticed nearly 1,000 millennials to send handwritten love notes to their partners through “Love Post,” a campaign fueled by a meager $500,000 budget.
When Oscar, a lesser-known healthcare provider, set out to increase brand awareness, it chose Noble People to reach its primary consumer—which the agency discovered to be busy, cost-conscious Hispanic families who are distrustful of insurance providers. Through 165 executions across three markets, Noble People integrated Oscar into its consumers’ community and gained their trust. The agency says brand awareness nearly doubled and market share surpassed goals by 108 percent.
These are a few examples of how Noble People—which last year hired execs from McKinney and 72andSunny with no prior media shop experience—succeeded with media by leaning on its creative chops. The agency scored 12 new account wins and its revenue rose to $16.7 million in 2019 from $15.8 million in 2018.