Uber Eats delivers so many items that it's easy to forget what is available to order. In fact, most people use the app only to order restaurant food, even though Uber Eats offers millions of products including alcohol and groceries. 

To address that challenge, Special U.S. launched a star-studded campaign that would make it impossible to forget the ads—or Uber Eats.

The effort, launched during Super Bowl season, showed uber-celebrities "forgetting" their famous pasts. 

The campaign kicked off with an ad of David and Victoria Beckham recreating their viral “Be honest” exchange from a docuseries in which David checked his wife for saying she comes from a “working class” family. 

Special U.S. turned the viral conversation into a teaser for Uber Eats’ Super Bowl campaign, developing Victoria’s memorable moment into an exchange in which the Beckhams forget every detail of the campaign they were there to announce. 

Uber Eats' Super Bowl spot featured Jessica—er, Jennifer—Aniston in her first Big Game commercial, along with six other celebrities. The spot opens with Aniston receiving flowers from Uber Eats before forgetting her longtime friend and “Friends” co-star David Schwimmer. The Beckhams remember groceries but forget the Spice Girls, Jelly Roll forgets he has face tattoos and Usher forgets that he just played the halftime show. (The spot strategically aired just after his performance.)

Further iterations of the campaign, including a spot in which Usher forgot how to skate, played on the star power of its cast so that Uber Eats would be virtually impossible to forget.