Zulu Alpha Kilo's media campaign for KitchenAid drove a 78 percent traffic increase to the brand website
Zulu Alpha Kilo mixed it up quite literally in a recent campaign for KitchenAid. The Toronto-based agency wanted to highlight the diverse range of colors possible—something for everyone—to customers who purchase the appliance brand’s iconic stand mixers, so it enlisted the help of the CN Tower, a Canadian landmark that changes hues every night. ZAK used a webcam to track the alternating colors, many of which are timed to Toronto events, and paired them with each of KitchenAid’s 33 mixer shades in a real-time outdoor billboard.
To extend the campaign beyond Toronto, ZAK converted the effort into a colorful time-lapse video that ran on social channels. The push resulted in a 78 percent increase in traffic to the Whirlpool-owned brand’s website.
“KitchenAid is all about unlocking creativity in the kitchen,” said Jacqueline Probert, brand manager of KitchenAid small appliances and kitchenware at Whirlpool, in a statement. “This billboard is a playful way to show Torontonians how they can personalize their stand mixer to their style.”