January: signs 6-year extension with Visa International for reported $400 million.
February: 8-year extension with PepsiCo's Gatorade for $500 million.
March: 5-year extension with PepsiCo for $560 million, covering Pepsi, Frito-Lay and Tropicana.
April: 3-year extension with Campbell Soup Co. for $100 million.
August: extensions with Southwest Airlines, Canon.
October: $15 million deal with Ameriquest Mortgage Co. that includes Super Bowl halftime show rights.