Super Bowl

Advil Plans To Air First Super Bowl Ad In More Than A Decade

Buys 'Floater' Spot In the Big Game

By Published on .

Advertising Age Player

Advil plans to air its first Super Bowl commercial in more than a decade.

The spot, "Distant Memory," created by Grey New York, is about people who can do amazing things -- like a grandma doing yoga, a man standing on his head and breakdancers.

The 30-second national spot is a floater, meaning there is a chance the commercial won't air depending on time-outs and official play-call reviews.

Advil appeared in the Super Bowl in 1992 with a spot featuring baseball Hall of Famer Nolan Ryan.

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