For our run-up to the Big Game, we interviewed some of the best names in Super Bowl advertising about how they created some of the event's most important and memorable commercials, and the challenges of creating ads for the Super Bowl today.

Here, TBWA/Media Arts Lab leader Lee Clow discusses Steve Jobs' mandate for Apple 's "1984" and how the agency secured the spot for a Super Bowl showcase, even though the Apple board, frankly, wasn't so into it.

Check back into our Super Bowl section for more interviews and the latest game day advertising coverage.