Super Bowl

BMW Will Put Mini in Super Bowl 50

Mini Gets the Lone Spot for BMW in the Game

By Published on .

The redesignedMini Clubman.
The redesignedMini Clubman. Credit: Mini

BMW-owned Mini will advertise in the Super Bowl, marking the brand's first appearance in the game since 2011.

The 30-second ad in the third quarter will feature several Mini vehicles, including the new Clubman wagon, a Mini spokeswoman said. She confirmed that Mini would be the lone BMW brand advertising in the game. Mini's ad agency is Butler, Shine, Stern & Partners. The brand declined to reveal creative details of the spot.

Last year, BMW advertised its all-electric i3 in the Super Bowl with a spot starring Katie Couric and Bryant Gumbel. Mini last advertised in the Super Bowl in 2011 with an ad called "Cram it in the Boot." The ad -- which joined two other BMI ads in the game -- plugged the roominess of the Countryman model with a game-show themed spot that showed people shoving a bunch of random objects in the vehicle.

The newly redesigned Clubman was introduced earlier this year and promoted as "longer and wider than any other Mini."

"The new Clubman strikes a perfect balance between Mini's heritage and future," David Duncan, VP of Mini of the Americas, said in a statement in June. "As our flagship, the Clubman represents everything Mini does best while showing-off a more mature and refined side. Its premium styling and functional design will play a critical role as we reposition the brand over the next few years."

Mini is the fifth auto brand to confirm a spot in the Super Bowl, following Honda and Honda-owned Acura, as well as Hyundai and Kia.

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