Bud, Bud Light Stomp the Social-Media Super Bowl Like the Seahawks Stomped the Broncos

Beckham for H&M and the Muppets for Toyota Round Out the Top Five

By Nat Ives. Published on February 03, 2014.

Two Bud ads and Bud Light's hidden-camera adventure for Ian Rappaport generated the most social activity out of Super Bowl ads on Super Bowl Sunday, according to iSpot.tv, which records, tags and tracks activity around national TV ads in real time. Its SpotShare rankings take into account views, searches, comments and social activity on platforms including Twitter, Facebook and YouTube.

In this article:

Nat Ives

Nat Ives is executive editor at Ad Age, which he joined in 2005 as a reporter on the publishing beat. He previously helped cover the media and ad industries as a news assistant at The New York Times and reported on commercial real estate for Institutional Investor newsletters. He graduated from the Columbia University Graduate School of Journalism in 2001.

Follow View all articles by this author

Bud, Bud Light Stomp the Social-Media Super Bowl Like the Seahawks Stomped the Broncos

Most Popular

Southwest social post on baggage policy change draws backlash—how a joke backfired

Coca-Cola Co. moves North America media business from WPP to Publicis

How Gen Z’s ‘little treat culture’ is influencing brand marketing strategies

WHAT TO READ NEXT

Fox’s Super Bowl attracts record-high 127.7 million viewers

How Ye’s Super Bowl media agency is protecting other clients after his antisemitic actions

Super Bowl AI ads—how OpenAI, Google and Meta commercials performed

Super Bowl updates—ad winners and losers

Super Bowl 2025 commercials and the brands buying them

Super Bowl 2025—how brands showed up on social media

Super Bowl 2025’s 10 most liked commercials, according to iSpot’s surveys

How Gen Z rated Super Bowl 2025 commercials