BuzzFeed is trying out the local-Super Bowl-buy playbook with a 60-second ad on behalf of Friskies that it says will run in three cities during the game: Kitty Hawk, N.C., Los Gatos, Calif. and Pawnee, Neb. (That's an extended version embedded above.)
It's the latest in a series of branded videos that BuzzFeed has made for Friskies since last summer under the "Dear Kitten" rubric and have gone on to rack up millions of web views.
This one will get the extra PR benefit of airing on TV during the Super Bowl -- if only barely.
