Super Bowl

Chick-fil-A buys spot time on Super Bowl

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Chick-fil-A has bought spot time on the Super Bowl to run an unaired "Cow TV" spot created by the Richards Group, Dallas. The ad is part of a Chick-fil-A campaign, which broke Dec. 31, continuing the theme "Eat mor chikin." The $90,000 media buy will air in Atlanta only. Called "Bottoms Up," the spot shows a rather large male posterior with the voice-over, "Too many burgers? Try grilled chicken." The shot then widens to show the camera strapped to the top of a cow's head.

Copyright January 1999, Crain Communications Inc.

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