You used to call me on my cellphone … powered by T-Mobile?

The well-known line from Drake's "Hotline Bling" is, not surprisingly, the center of the T-Mobile Super Bowl ad featuring the hip-hop artist, which the company unveiled this morning on NBC's "Today." T-Mobile also has another ad in the Super Bowl, but apparently that one will not be revealed until the broadcast itself on CBS.

The carrier on Friday announced it was placing two spots in the Super Bowl. The ads are by Publicis Seattle.