Graza: Instead of celebrating the Super Bowl, DTC olive oil brand Graza is focusing its efforts on the “Souper Bowl,” parodying the Big Game to suggest a use case for its product. This week Graza has been running a contest on social media inviting customers to tag them in posts showing the soups they made with Graza products. The winner will receive free Graza olive oil, merch and more.
Also read: Behind Graza founder Andrew Benin’s unorthodox approach
True Classic: The DTC menswear company is collaborating with its social agency of record, nmbl, for its “Accidental Collabs” campaign that will run on social media platforms during the Super Bowl. When any food, beverage, or makeup brand runs an ad, True Classic will post a clip of that product accidentally spilling on one of its T-shirts. “The fashion industry is all about brand collabs—exclusive, expensive, hard-to-get limited editions,” the brand said in press materials. “True Classic is the exception.
Olipop: The prebiotic soda brand is debuting a branded “Tailgate Rug” in honor of the fans that will inevitably get stuck sitting on the floor at Super Bowl parties all over America. The mini-rug, naturally, provides a “spill-free” spot to hold a can of Olipop. It’s offering a chance to win the rug in time for game day on Instagram.