VIDEO: Behind the Scenes With GNC's Super Bowl Nightmare
This was supposed to be GNC's first time advertising in the Super Bowl. This was supposed to be the culmination of a two-year rebranding effort. This was supposed to be the year GNC ended its sales decline.
The NFL had other plans.
Now so does GNC.
Watch as GNC creates a Super Bowl spot that was then banned from the game, and see what happens next, in the first two parts of our Anatomy of an Ad.