Super Bowl

Beckham: Covered or Uncovered? H&M Asks Fans to Vote on Super Bowl Ad Ending

Vote Follows Announcement of Shoppable Big Game Ad

By Published on .

H&M has revealed more details -- and a little more David Beckham -- for its 2014 Super Bowl push.

The company previously said its second Super Bowl appearance featuring the soccer superstar would be a shoppable spot for viewers with the right smart TVs. Today the retailer said that it will be asking fans to choose the ending of the action-packed ad, shot by acclaimed Danish director Nicholas Winding Refn ("Drive," "Valhalla Rising"), starting Monday.

A teaser and behind-the-scenes film show Mr. Beckham, once again in his skivvies, sliding down a telephone wire in attempt to make it to a photo shoot. Fans will have the option to vote #covered or #uncovered on an H&M site.

Below, check out Mr. Beckham in H&M's big game debut from 2012, a bit more simple in its approach yet no less risque.

The soccer pro also starred in another action-packed H&M ad, directed by Guy Ritchie, which debuted days after last year's game.

Most Popular