Kraft Heinz appears eager to introduce people to products other than its famous ketchup in an upcoming Super Bowl commercial.
Heinz Back With First Big Game Spot Since 2014
Kraft Heinz Co. released a blurry teaser picture (shown) and statement Tuesday, without divulging much about its new campaign from David Miami.
"Everyone knows and loves the great taste of Heinz Ketchup, and we wanted to introduce the world to the rest of the great tasting family in a campaign called #MeettheKetchups," the company said in a brief statement.
Heinz, which acquired Kraft last summer, sells a variety of ketchup including organic ketchup, ketchup blended with Sriracha flavor and ketchup blended with Balsamic vinegar. Last spring, before the companies completed their deal, Heinz featured its mustard in a campaign from David. At that time, an executive said Cramer-Krasselt would remain the agency for Heinz ketchup.
Heinz last appeared during the Super Bowl two years ago with a spot from Cramer-Krasselt, Chicago. The 2014 30-second spot featured people humming "If You're Happy and You Know It" and tapping the bottom of the ketchup bottle at the "clap-clap" part of the tune until a grandmother squeezes a nearly empty plastic bottle of ketchup, which emits a farting sound. A granddaughter quickly hands her a glass bottle full of the famous red stuff. That spot played off the brand's tagline "Where there's happy it has to be Heinz."