Homes.com to air 3 Super Bowl commercials

After teasing a Super Bowl appearance with ads that ran during the NFL Pro Bowl and the Grammy Awards this week, Homes.com has confirmed it will be making its Big Game debut. The fast-growing residential real estate brand owned by CoStar Group announced on LinkedIn that it will have multiple spots running during the Big Game on Sunday. “It’s time to get excited. We’re kicking off the biggest marketing campaign in real estate ever with four Super Bowl ads—all to bring agents like you more exposure and more leads so you close more deals,” the Wednesday post read. The company is planning one 60-second ad and two 30-second ads; a 30-second unit in this year’s Super Bowl on CBS cost roughly $7 million. Two recent Super Bowl teasers showcased actor Dan Levy as a new Homes.com spokesman. In one spot, Levy and actress Heidi Gardner brainstorm potential Homes.com taglines. The spot, which ran during the Pro Bowl, closes with “2.11.24,” the date of the Super Bowl in Las Vegas. Another teaser, which aired during the Grammys, shows Lil Wayne walking through a school before he is joined by Levy. “Home-shopping goes back to school. 2.11.24,” closes the ad. Of course, both Levy and Lil Wayne are already Super Bowl regulars. Levy appeared in a memorable ad for M&M’s in 2021. Lil Wayne was in Apartments.com’s Super Bowl ad in 2016. Super Bowl commercials Tracking the latest brand and agency plans Enter here Earlier this week, sister brand Apartments.com issued what appeared to be a Super Bowl teaser with long-time spokesman Jeff Goldblum. Both brands work with RPA on creative advertising.

Homes.com to air 3 Super Bowl commercials

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