Hyundai Motor America on Thursday joined General Motors' Chevrolet, Dannon and Intuit as advertisers that have announced plans to advertise on Fox Sports' coverage of Super Bowl XLVIII from MetLife Stadium on Feb. 2.

Hyundai will advertise in the Super Bowl for the seventh straight year, according to Steve Shannon, VP-marketing. The auto-maker has purchased two in-game spots. "The Super Bowl is the ultimate stage for showcasing the Hyundai brand and our vehicles," said Mr. Shannon in a statement.

Fox Sports is said to be charging around $4 million for 30-second spots. This year's Super Bowl is historic in some ways. It will be the first Super Bowl held in the New York area, the media and marketing capital of the U.S. It will also be the first played outdoors in an open-air stadium during cold winter months.

Chevy and Hyundai may be the first but they won't be the last car advertisers in the big game. Auto companies such as Chrysler have taken the creative lead in producing some of the best Super Bowl commercials during recent years. Last year, viewers saw ads from Audi, Volkswagen, Mercedes-Benz, Toyota, Kia, Ford Motor Co.'s Lincoln, Chrysler and Hyundai. Hyundai's spots, including "Team," were created by Innocean.

NBC Sports' telecast of Super Bowl XVLII between the Baltimore Ravens and San Francisco 49ers averaged a record 111.3 million viewers in February.