General Motors will plug its new electric Hummer with a Super Bowl ad starring LeBron James called “Quiet Revolution,” the automaker announced today, confirming earlier reports that it is reviving the polarizing brand.
The 30-second spot by Leo Burnett Detroit marks the first time GM has advertised in the game since 2017, when it ran a spot for Buick. Hummer will be sold under the GMC nameplate. GM acquired the Hummer brand in 1998, but stopped sales in 2010.
The automaker previewed the Super Bowl spot by releasing four videos today that include scenes from the ad, such as one including galloping horses to illustrate “1,000 horsepower.”