This isn't views we're counting this time, as basic and valid as those views are. This Super Bowl scorecard tracks activity across YouTube, Facebook, Twitter and search that's explicitly related to the commercials, as calculated by iSpot. And iSpot weights the activities, too, so promoting and sharing a video counts for more than just watching it, which in turn is more valuable than just liking or voting for it.
And by that measure of engagement, after a late-breaking surge on Monday through 2 p.m. ET, look who won the Super Bowl (although Bud's "Lost Dog" is near the top, same as with simple views):
Nat Ives is executive editor at Ad Age, which he joined in 2005 as a reporter on the publishing beat. He previously helped cover the media and ad industries as a news assistant at The New York Times and reported on commercial real estate for Institutional Investor newsletters. He graduated from the Columbia University Graduate School of Journalism in 2001.