Super Bowl

Roar of the Crowd: Real-Time Head-to-Head Ad Results

Chobani vs. Oikos, Butterfinger vs. M&M's, Coke vs. Pepsi vs. Sodastream

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Watch this space during the Super Bowl to see which marketers are winning more mentions on Twitter than their head-to-head rivals, courtesy of live data from Poptip, a market research and information discovery company specializing in real-time conversation analysis. Data collection starts half an hour before kickoff.

There's no sentiment analysis here, just raw roar of the crowd. Keep an eye on the wildcard box: That's where you'll see non-Super Bowl advertisers that successfully ambush the conversation.

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