Marshawn Lynch continues to parlay his media unavailability into brand gigs. The Seattle Seahawks star is appearing in a Progressive video released on Tuesday that comes just a few hours after Skittles released a similar online spot playing on his notorious press shyness.

Both brands are seeking to exploit the fact that Tuesday is Super Bowl media day and questions have lingered on how much Mr. Lynch will cooperate. The Progressive ad (above) also stars ESPN reporter/comedian Kenny Mayne. The insurer plans to convert the video into a 30-second TV ad that will run during programs such as ESPN's "SportsCenter" and NBC's "Today" show.

We reported on the Skittles ad Tuesday and here it is again below. Which do you like better? Let us know on Twitter at @adage.