Mtn Dew’s Super Bowl ad reunites Aubrey Plaza and Nick Offerman

Mtn Dew’s forthcoming Super Bowl commercial pairs the high-energy beverage brand with the laconic Aubrey Plaza, and features a “Parks and Recreation” reunion with her similarly deadpan co-star, Nick Offerman. One teaser released today by the PepsiCo-owned brand shows Plaza growing frustrated delivering lines while riding a fire-breathing dragon. Another shows her insincerely fielding a call from a brand rep excited about her appearance in the forthcoming ad. Super Bowl commercials Tracking the latest brand and agency plans Enter here The clips plug a 30-second commercial which is meant to celebrate the addition of Baja Blast to Mtn Dew’s flavor lineup. The Goodby Silverstein & Partners-led ad is set to run during the first quarter of the game. Plaza and Offerman starred as April Ludgate and Ron Swanson, respectively, in “Parks and Recreation,” the comedy that ran on NBC for seven seasons ending in 2015. Plaza has turned into something of an ad star with memorable spots last year for MilkPEP and Cointreau. Offerman’s ad performances include getting buried in a Natural Resources Defense Council campaign, repairing junked scooters for J-B Weld and promoting Lagavulin single malt scotch whiskey in a memorable 45-minute yule log video. Baja Blast, described as having a tropical lime flavor, was initially produced as an exclusive for Taco Bell in 2004 and has been sold in cans and bottles on a limited basis over the years. The flavor will be available in stores throughout 2024. Mtn Dew’s PepsiCo sister brand Starry will also be running an ad featuring rap star Ice Spice. PepsiCo-owned Doritos is also in the game.

Mtn Dew’s Super Bowl ad reunites Aubrey Plaza and Nick Offerman

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