PayPal to Air First Super Bowl Commercial, on the 'Future of Money'
PayPal will air its first-ever Super Bowl commercial to introduce its "global vision for the future of money."
Super Bowl 50, which will air on CBS on Feb. 7, is taking place at San Francisco 49ers Levi's Stadium in Santa Clara, Calif., near where PayPal and other tech companies reside. PayPal saw that as an opportunity to embed itself in the local event and reach a national audience, according to the company.
"This ad is more than a commercial -- it's our opportunity to introduce the world to PayPal's vision for the future of money -- to empower people and businesses to move and manage money securely, efficiently and affordably," said Greg Fisher, VP-global brand marketing, PayPal, in a statement. "The launch of this ad is just the beginning of our new brand campaign designed to start a larger conversation about a reimagined financial world that must include everyone."
The 45-second commercial, created by Crispin Porter & Bogusky L.A., will air during the first quarter of the big game.
This is the first major brand campaign for PayPal as an independent company following its split from eBay in July.