Pringles returns to the Super Bowl, this time with Rick and Morty
Pringles is the latest marketer to confirm a Super Bowl ad buy. This time the potato crisp brand is teaming up with Adult Swim on a “Rick and Morty”-themed spot.
Pringles is kicking off a partnership with the acclaimed cult cartoon in its upcoming animated Super Bowl spot. It also plans to sell a Pickle Rick flavor of Pringles, an effort that will surely generate buzz among “Rick and Morty” fans.
Viewers of the Adult Swim show likely recall the season 3 episode in which Rick turns himself into a pickle and avoids a trip to family therapy. Now, that meme-worthy moment is the basis for Pringles to continue the “flavor stacking” premise seen in the brand’s first two Super Bowl spots.
Pickle Rick Pringles crisps will be available across the United States around the time of the Super Bowl, Pringles said.
“We’re very thoughtful about who we partner with around ‘Rick and Morty’ and we couldn’t be more pleased with our new relationship with Pringles,” Jill King, senior VP, marketing and partnerships, Adult Swim, said in a statement.
The partnership extends all year long, giving fans “amazing new opportunities to illustrate their love for this iconic show,” King added.
This isn’t the first time Rick and Morty has been linked to a well-known food brand. In October 2017, the show’s fans overwhelmed McDonald’s when it brought back Szechuan Sauce after it was mentioned on the show earlier that year. McDonald’s increased supplies when the sauce returned again in February 2018.
The 2020 edition will be Pringles’ third consecutive Super Bowl ad. It was created by Adult Swim in partnership with Grey, which also worked on Pringles’ first two Super Bowl spots.
The spot is set to air during the second quarter.
Pringles is returning to the Super Bowl for its third run, while fellow Kellogg brand Pop-Tarts is making its Super Bowl debut in February.
Pringles’ Super Bowl spot that ran earlier this year, "Sad Device," featured guys speaking to a smart speaker about Pringles flavor combinations and the device lamenting that it couldn’t try them. The brand’s 2018 Super Bowl debut, "Wow," featured Bill Hader and pals stacking various Pringles flavors, an idea the brand said came together after staffers at Grey New York were munching on the potato crisps.
Along with the 2020 Super Bowl spot, Pringles’ marketing plans include public relations, digital, social media, e-commerce and product sampling.