Pringles is the latest marketer to confirm a Super Bowl ad buy. This time the potato crisp brand is teaming up with Adult Swim on a “Rick and Morty”-themed spot.
Pringles is kicking off a partnership with the acclaimed cult cartoon in its upcoming animated Super Bowl spot. It also plans to sell a Pickle Rick flavor of Pringles, an effort that will surely generate buzz among “Rick and Morty” fans.
Viewers of the Adult Swim show likely recall the season 3 episode in which Rick turns himself into a pickle and avoids a trip to family therapy. Now, that meme-worthy moment is the basis for Pringles to continue the “flavor stacking” premise seen in the brand’s first two Super Bowl spots.
Pickle Rick Pringles crisps will be available across the United States around the time of the Super Bowl, Pringles said.
“We’re very thoughtful about who we partner with around ‘Rick and Morty’ and we couldn’t be more pleased with our new relationship with Pringles,” Jill King, senior VP, marketing and partnerships, Adult Swim, said in a statement.
The partnership extends all year long, giving fans “amazing new opportunities to illustrate their love for this iconic show,” King added.