M&M’s is suggesting its candies as a thoughtful way to apologize for life’s little irritations and come together in its first Super Bowl spot since 2019, though Dan Levy’s apology seems less than sincere.
The “Come Together” spot comes from M&M’s longtime creative agency BBDO New York and is set to air during the first commercial break after kickoff. The director is Matt Aselton from Arts & Sciences.
The Super Bowl spot shows people handing out packs of M&M’s to those they’re apologizing to for various transgressions. Missteps in the spot include kicking the plane seat in front of you (on purpose), mansplaining (and explaining mansplaining while apologizing for mansplaining — naturally), hosting a gender reveal party where guests get covered with blue powder, and showing what happened at the end of last week's teaser. Then, a man hands a pack to a priest in the confessional.
The final everyday type of apology comes in an apartment building lobby.