Skechers Taps Pete Rose for Super Bowl Ad
Skechers will be in the Super Bowl for the fifth time with an ad featuring baseball legend Pete Rose.
The 15-second ad features Mr. Rose poking fun at the fact that he's banned from the Baseball Hall of Fame. He walks down a hallway in his home that is stocked with baseball memorabilia -- in his Skechers Relaxed Fit shoes, of course.
"I am thrilled that people around the world will get to see me walk a hall – even though it may not be THE Hall!" Mr. Rose said in a statement. "I can't say the Super Bowl was on my bucket list, but I'm certainly glad to be there."
Michael Greenberg, president of Skechers, said: "What better place is there for Pete to state his case for the Hall? Maybe the hundred million plus people watching will turn the tide."
As Skechers spokeswoman said that the quarter the 15-second ad will air in has not yet been finalized. She called the buy a "surprise return." Siltanen & Partners handled the creative.
Skechers has tapped Joe Montana and Mark Cuban for its past Super Bowl campaigns.