This year's Super Bowl comes as brands navigate an economic downtown and social media upheaval. All of this has created challenges as well as new opportunities in Big Game marketing. 

On Feb. 7, Ad Age's Super Bowl Playbook will explore the trends and emerging technologies that will shape Super Bowl advertising.

From QR codes and generative AI to TikTok and influencers, brands will continue to lean into new tech and incorporate social moments into their Super Bowl marketing. At the same time, the precarious economic environment has forced some companies to cut back on spending and the economic downturn is expected to lead to commercials that are more humorous and light-hearted in nature. 

Starting at 12 p.m. ET on Feb. 7, the Ad Age Super Bowl Playbook livestream will feature discussions with brand marketers, agency leaders and creatives, diving into:

• The impact of the current economic environment on the tone and creative of 2023 Super Bowl commercials
• How brands are navigating recent trends in social media and finding new ways to connect with audiences
• Why brands are collaborating for this year's Big Game

Confirmed speakers include:
Chris Symmes, director of dressings for North America, Unilever
Chelsea Sugai, group strategy director of social and connections, Grey Group
Katherine O'Brien, group creative director, VaynerMedia
Jennifer Matthews, VP of brand strategy, FanDuel Group
Ricardo Marques, VP of marketing, Michelob Ultra, Anheuser-Busch InBev
Suzanne Lindbergh, global head of social media and influencer marketing, Uber
Bob Lynch, founder and CEO, SponsorUnited
Rafik Lawendy, head of marketing, Hormel Foods
Magno Herran, VP of partnerships, Netflix
Lalou Dammond, director, Biscuit Filmworks
Scott Bell, chief creative officer, Droga5

Tickets for the virtual event are $59 and attendees will have the opportunity to ask questions live as well as access on-demand content after the event. See the full details and purchase your ticket at AdAge.com/SuperBowlPlaybook.