So that happened. The 2018 Super Bowl spots were generally either silly or sincere—and all of them played it safe. If there are any major takeaways, it's that brands were largely disinclined to make any kind of statement other than "everyone is a special snowflake." We wish we could say the same in return.
See how 4,000 marketing pros rated the ads for entertainment but also effectivness in Ad Age's first Super Bowl Ranking with Morning Consult.