Super Bowl skepticism
There are lingered doubts over whether the Big Game will truly kick off on Feb. 7, according to an AdColony survey. More than a quarter of respondents expect the game to be canceled due to COVID-19.
But assuming the game does happen, Super Bowl viewers are looking for the commercials to tickle their funny bones. According to the study, 81% of respondents said they are most interested in watching funny ads. Just 36% said they were looking for emotional or heartwarming ads. The least popular were political or social ads, with just 11% saying they were most interested in that type.
In terms of how people will watch the game, while 70% will still turn to traditional TV, 25% plan to watch through connected TV, a 12% increase from last year. And thanks to COVID-19 there will, unsurprisingly (and thankfully), be fewer Super Bowl parties this year. According to the AdColony survey, 69% said they don’t plan to host a party.