Imitation is the sincerest form of flattery … and on Super Bowl Sunday, two spots imitate each other. Indeed and Guaranteed Rate, both first timers, each pulled the same footage from Filmsupply showing a guy giving a kid a piggyback ride. It’s like wearing the same dress to the prom.
“This situation was an unfortunate one because the company does offer exclusivity for clients if they want it. Under these unprecedented times for commercial production, demand for Filmsupply’s clips has increased exponentially. In many ways, the duplication reflects a broader shift toward a new era of production amidst COVID-19,” a Filmsupply spokesperson said in an email.
The clip is a blink-and-you’ll miss it moment toward the end of Guaranteed Rate’s 60-second spot “Believe You Will.”
It’s a touching moment … and it also comes halfway through Indeed’s 60-second spot. Eagle-eyed viewers are already noticing the oops moment. Popeyes quickly used the footage—clearly marking it as stock—in a video it served up on Twitter on Friday, with the line “Does this mean we have an ad in the big game too, y’all?”
“During the commercial shoot, our team had to work through various COVID-19 situations to ensure the quality story was told. One of the production shots had to be cancelled and we were able to fill a specific need through a content house. Unfortunately, we weren’t able to confirm if other advertisers were able to use this clip, which is only about one second in duration. We do not plan to change the clip, or the ad, as the spirit remains the same, one of conveying hope and optimism to job seekers in their job search,” an Indeed spokesperson said in a statement.