Triller, the video-making, social-networking platform, is expected to air its first Super Bowl commercial, Ad Age’s Garett Sloane reports. While Triller declined to comment, a person close to the company says that the app will appear in a national spot during the game. It's still unknown what ad agency will help produce the ad, or the length of the spot. Triller’s decision comes after the app gained prominence this summer when it looked like Chinese-owned TikTok was in trouble in the U.S. While TikTok remains viable in the states, Triller is still looking to take a bigger stake in the space.
For decades, the Big Game has been a place for dotcom darlings to promote their businesses, but there is a mixed history for the brands. Some have floundered, like Quibi, which had a Super Bowl spot last year, and promptly went out of business. Other tech titans have made history at the Super Bowl, like Apple in 1984.
Triller joins a growing list of first-time Super Bowl advertisers, including online car seller Vroom, freelance platform Fiverr and Scotts Miracle-Gro.
To keep track of all the advertisers running national spots in the game, bookmark Ad Age’s regularly updated Super Bowl ad chart.