NEW YORK (AdAge.com) -- So much for concern over small-market teams: The Super Bowl continues to break its own ratings records.
Special Report: Super Bowl
Super Bowl Breaks Ratings Records Once Again
Fox's Broadcast Beats Out Last Year's on CBS to Become Most-Watched
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After CBS's telecast of the event surpassed the ratings of the broadcast of the series finale of "M*A*S*H" in 1983 to become the most-watched TV show of all time, the Super Bowl has gained viewership in this year's go-round.
Approximately 111 million viewers watched last night's broadcast of the Super Bowl on Fox, according to preliminary results from Nielsen, handily trumping last year's viewership of nearly 106.5 million.
The "M*A*S*H" finale now ranks as the third most-watched TV show of all time, and it's now followed by NBC's 2009 broadcast (98.7 million) and Fox's 2008 broadcast (97.4 million).
