Super Bowl

T-Mobile to Air Two Spots in Super Bowl, Shows Teaser Recalling Super Bowl Ad Greats

Company Unveils Teaser Spot

By Published on .

T-Mobile is once again advertising in the Super Bowl, the company confirmed Friday.

On Friday the company also released a 50-second teaser, referencing other famous Super Bowl ads, including a Snickers ad with Betty White, Volkswagen's "The Force" and Apple's "1984." The teaser goes on to tell us that none of those will be included it this year's ads, but that there will be magenta, the company's signature color.

T-Mobile will be be airing two 30-second spots during the game.

Last year the marketer ran two spots, and the year before that, three. One ad last year starred Kim Kardashian West, who first announced the spot to her 28 million-plus Twitter followers. In that ad, she appealed to consumers to "Please, help save the data" in a mock-PSA promoting T-Mobile's data-rollover plan. The other starred Chelsea Handler and Sarah Silverman.

Publicis Seattle is the agency behind this year's work. Vossler Media Group did the teaser.

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