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    • Login
    Special Report: Super Bowl

    Did Tide's Super Bowl Stain Stunt Pay Off?

    Published on March 31, 2017.
    READ THIS NEXT   
    Amp spotlight: Who really won the Super Bowl?

    By the time the sales numbers come in, the buzz around the Super Bowl is long gone.

    Tide spent an undisclosed amount producing a first-of-its-kind Super Bowl ad to launch the newest version of its detergent pod.

    Did P&G's big bet pay off?

    In this article:

    • CPG
    • Digital Video
    • Special Report: Super Bowl
    • Sports Marketing
    • The CMO Guide
    • Video
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