Wix.com has won the run-up to the Super Bowl by one measure, at least: the accumulation of views for its Super Bowl campaign.
Its "Disruptive World" effort piled up 22.6 million views up through the Friday morning before the Super Bowl itself, according to Visible Measures' tally. The figures here include both paid views, such as video ads, and organic views in which consumers sought out the spots. They also roll up views for actual ads if they've been released along with teasers and extended cuts that have been posted online.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.