Super Bowl

Watch Babies and Animals Run Wild in Doritos' 'Crash the Super Bowl' Finalists

Spots Don't Veer From the Brand's Slapstick Formula

By Published on .

Opening advertising to ordinary consumers seemed to promise new creative approaches, but the ninth year of Doritos' "Crash the Super Bowl" user-generated-ad contest is confirming again that formula has its hold on all of us. The 10 finalists in this year's go-round, which were revealed on Monday, feature an unsurprising mix of sight gags, babies and animals.

If the ads are rather formulaic, however, there is proof that the slapstick approach works for the brand, which routinely does well on Super Bowl ad polls, like USA Today's Ad Meter.

This year's finalist ads were selected from nearly 4,900 submissions representing 29 countries. Two of the ads will air during the Feb. 1 game, including one selected by fan votes and another one that Doritos will pick. The creator of the ad that gets the most votes will get $1 million and a chance to work as a contractor for a year at Universal Pictures in Hollywood.

Below are some of the finalists. You can view them all here.

"The Lemonade Stand" by David Horowitz, United States

"What Could Go Wrong?" by Alex Pepper, United States

"When Pigs Fly" by Graham Talbot, Canada

"Doritos Angler" by James Bedford, United Kingdom

"Baby's First Word" by Travis Braun, United States

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