Special Report: Super Bowl

Watch Pokemon's First Super Bowl Spot, the First Super Bowl 50 Ad to Be Released

Commercial Encourages Kids to 'Train On'
By Jeanine Poggi. Published on January 25, 2016.

Pokémon has released its first-ever Super Bowl commercial, which encourages kids to "train on."

In the spot, actually an extended version of the 30-second ad that will air during the third quarter of Super Bowl 50, young people in Rio de Janeiro test the limits of their passions, telling themselves "I can do that."

The spot is filled with hidden Pokémon references, with the lyrics to the Pokémon theme song, for example, appearing on the top of a locker room door.

http://adage.com/special-reports/superbowl/148

"For 20 years, the Pokémon world has inspired fans to train hard and have fun," said J.C. Smith, senior director of consumer marketing at The Pokémon Company International, in a statement. "This ad is reflective of that passion, and I can't think of a bigger stage to share this story than the Super Bowl."

Super Bowl 50 will air on CBS on Feb. 7. Pokemon worked with Lose Angeles-based agency Omelet on the spot.

The ad is part of a year-long campaign celebrating Pokémon's 20th anniversary.

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Jeanine Poggi

Jeanine Poggi covers the TV industry and how broadcast and cable networks and distributors are adopting to the changes in the world of TV advertising. She joined Ad Age in 2012, following six years covering the retail and media industries and other financial sectors for Women's Wear Daily, Forbes and TheStreet.

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