Watch Pokemon's First Super Bowl Spot, the First Super Bowl 50 Ad to Be Released
Pokémon has released its first-ever Super Bowl commercial, which encourages kids to "train on."
In the spot, actually an extended version of the 30-second ad that will air during the third quarter of Super Bowl 50, young people in Rio de Janeiro test the limits of their passions, telling themselves "I can do that."
The spot is filled with hidden Pokémon references, with the lyrics to the Pokémon theme song, for example, appearing on the top of a locker room door.
"For 20 years, the Pokémon world has inspired fans to train hard and have fun," said J.C. Smith, senior director of consumer marketing at The Pokémon Company International, in a statement. "This ad is reflective of that passion, and I can't think of a bigger stage to share this story than the Super Bowl."
Super Bowl 50 will air on CBS on Feb. 7. Pokemon worked with Lose Angeles-based agency Omelet on the spot.
The ad is part of a year-long campaign celebrating Pokémon's 20th anniversary.