We're covering miles and miles of festival in Austin, visiting HBO's "Westworld" recreation, interviewing Axios cofounder Mike Allen on a (fake) boat and putting executives on the spot, asking whether Facebook should pay publishers for premium content. Read below for more details and keep checking in here throughout the day for more SXSW updates.
Tuesday, 5 p.m.
Google Assistant takes a little too long to play "Guess Who"
At the Fairmont Austin, where the bulk of the conference's brand and marketing programming is happening, Google set up an area where visitors can check out different uses for Google Assistant. I entered one little room, where the assistant tried to guess which person I was thinking of. It took over three minutes—Is that any way to treat Oprah?
Google Assistant trying to guess the person I was thinking of. Took longer than 3 mins but it got there eventually..... pic.twitter.com/vdZXbKgyPn— Meg Graham (@megancgraham) March 13, 2018
Tuesday, 4:47 p.m.
There's a bunch of cool stuff in the HP & Intel Digital Artistry House, sure. (You can get a digital caricature, if you're into that.) But spot checks with people in the line suggested that this crowd was waiting for bracelets to get into a party later on. Bishop Briggs is playing. — George Slefo
Tuesday, 4 p.m.
HP gets creative
HP set up shop at its Digital Artistry House today on Rainey Street with a little more than the requisite panels and alcohol (though it did have those too). Visitors could have their photo taken and altered with AI, or receive a digital sketch by an artist. We hear the house had 10,000 RSVP's.
Tuesday, 3:45 p.m.
Overheard (and, to be fair, out-of-context): "Entrepreneur is hard to spell."